REGINA RODRIGUES

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REGIONAL SALES MANAGER with record of success in sales management and marketing at the local, regional, and national levels. Creative problem solver with ability to drive revenue growth, resolve conflict, improve morale, and consistently exceed profit goals.


Management:

Expert ability to plan and execute strategic sales and marketing plans.
Hands-on manager with highly developed negotiation skills and experience cultivating strategic business partnerships.
Equally strong in accounting and financial management.



Marketing:

Proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for strategic planning, pricing, market research and forecasting.
Broad knowledge of marketing disciplines such as telemarketing, promotional planning, merchandising, event planning, and advertising.



Team Leading:

Decisive team leader with extensive experience recruiting and hiring sales teams, developing talent, and creating effective training programs.





PORTLAND STATE UNIVERSITY – Portland, Oregon
Master of Business Administration (1998)





COLLECTIONS UNLIMITED – Gresham, Oregon
Branch Sales Manager (2005-Present)
Oversee branch sales operations for the world's largest national / international commercial collections firm. Direct a sales force of 35 and coordinate telemarketing functions. Actively develop new business strategies and launch promotional programs to drive sales. Conduct biweekly meetings and provide ongoing sales mentoring for individual team members.


Recruited and developed sales team of 35.
Fostered a positive work environment that reduced staff turnover 22%.
Tripled client base; increased book of accounts (from $90,000 to $322,000) and fees (from $7,200 to $38,000).



ADVO COMPUTER SERVICES – Bellevue, Washington
Western Region Manager (2000-2005)
Directed regional sales operations and oversaw six satellite offices. Recruited and trained 15-person sales force. Successfully marketed new product lines and achieved record sales increases.


Set up distribution and delivery systems that increased market penetration 18%.
Launched sales programs that expanded sales from $105,000 to $2.4 million.



NECROM & CO. – Seattle, Washington
Sales Manager (1998-2000)
Coordinated startup, developed marketing plans, launched sales programs, and built a top-ranked sales team.


Hired, trained, and motivated sales force of eight.
Developed account base and increased sales from -0- to $720,000 in just two years.





Women in Marketing, Seattle Chapter
Regional Representative, Marketing Association of Oregon
Chamber of Commerce
Special Olympics, Marketing Advisor





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