Randall Witherspoon
VP MARKETING with record of success in sales leadership, operations, staff motivation, team building, and new business development.





Developed sales and marketing strategy for POS software provider.
Directed the creation of marketing materials, press releases, and trade journal advertising campaigns to drive sales.
Managed sales and customer service delivery for automotive replacement glass distribution centers.
Supervised internal sales and customer service for national sundry program that supported national distribution network.





HRF INDUSTRIES – Seattle, Washington
VP Sales and Marketing (2009-Present)
Direct the marketing and sales of hardware and point-of-sale software. Supervise national sales manager, seven account managers, and an administrative staff of two. As member of Executive Management Committee, oversee business operations, manage budgets, and handle critical negotiations with key accounts.


Played a key role in building an e-commerce network that strategically linked related businesses and promoted new sales. Conducted market research and set up customer focus groups. Developed comprehensive marketing plan announcing industry e-commerce initiative.
Directed marketing launch of new Windows POS program.
Supervised the complete rebuilding of HRF's corporate Web site.
Developed team-based selling and servicing strategies for major accounts.



HEDRO SERVICES – Spokane, Washington
Market Manager (2005-2009)
Managed marketing for three branches with annual sales volume of $11 million. Handled all administrative functions, including collections, pricing, P&L management, and customer service.


Supervised inside and outside sales teams.
Opened new distribution center and developed it into one of top three (out of 120) nationwide. .
Recognized as "Manager of the Year" in 1999 and 2001.
Received multiple awards for market performance, profit revenue, safety, and volume.



Supervisor, Sundries and Branch Purchasing (2000-2005)
Managed Sundry Program that supported 120 branch locations. Oversaw purchasing, distribution, invoicing, operations, inventory, and customer service. Analyzed daily inventory transactions and collaborated with systems group on a daily basis
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B.S. Business Administration – University of Washington (2002)
A.S. Computer Information Systems – Seattle Community College (2000)





Supervisor Workshop: Communications, Safety, Health, Environment, Training, EEO, Assessment Center, Appraisal and Counseling, Documentation, and Complaint Handling
Involvement Management: Management by Objectives, Work Team Building, and Job Enrichment Techniques
Managing Interpersonal Relationships: Application of Appropriate Behavioral Strategies to Maximize Positive Interaction with Individual Social Styles
Modern Management Leadership: Supervisor’s Role Before, During, and After a Union Organizing Campaign