Rodolfo Martinez ::: Resume


	Project management; targeted sales and marketing strategies; segmentation analysis
	Market research; data assessment and strategic analysis; business plan development
	Startup management; workforce planning; hiring; office setup and administration
	Sales training and team building; incentive programs; staff mentoring and coaching
	Technology implementation; operational streamlining; CRM systems

HRF INDUSTRIES – Seattle, Washington
Consultant / Interim VP Sales and Marketing (2008-Present)
Directed the marketing and sales of hardware and point-of-sale software. Supervised national sales manager, seven account managers, and an administrative staff of two. As member of Executive Management Committee, directed business operations and managed budgets. Personally handled critical negotiations with key accounts.

	Directed marketing launch of new Windows POS program.
	Supervised the complete rebuilding of HRF's Web site.
	Developed team-based selling and servicing strategies for major accounts.

HEDRO SERVICES – Spokane, Washington
Market Manager (2001-2008)
Directed sales management functions for three branches with annual sales volume of $11 million. Handled all administrative duties, including collections, pricing, P&L management, and customer service. Supervised marketing functions at all three locations.

	Supervised inside and outside sales teams.
	Opened new distribution center and developed it into one of top three (out of 120) nationwide.
	Recognized as "Manager of the Year" in 2006 and 2007.
	Received multiple awards for market performance, profit revenue, safety, and volume.

Supervisor, Sundries and Branch Purchasing (1995-2001)
Managed Sundry Program that supported 120 branch locations. Oversaw purchasing, distribution, invoicing, operations, inventory, and customer service. Analyzed daily inventory transactions and collaborated with systems group on a daily basis.