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NATALIE JEFFERSON |
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natalie_jefferson@xyzmail.com |
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| CREATIVE
COMMUNICATIONS PROFESSIONAL with expertise in project coordination,
budgeting, and agency relations. Effective copywriter / editor with
ability to develop compelling copy that builds brands, informs, and inspires. |
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Proven ability to excel in deadline-driven environments and coordinate
complex projects through all stages, from concept through launch.
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Skilled in creating marketing materials, merchandising tools,
newsletters, corporate collateral, packaging, technical data sheets,
and Web content.
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Advanced computer skills (PC and Macintosh); proficient with Microsoft
Office (Word, Excel, PowerPoint, Access), DreamWeaver, Photoshop, Adobe
PageMaker, and Adobe Acrobat.
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HENDERSON ASSOCIATES – Seattle, Washington
Account Manager / Copy Director (2005-Present)
Research, write, edit, and design a wide range of hard copy and
web-based marketing pieces (e.g., packaging, technical data sheets,
retail merchandising materials, white papers, and newsletters) for
high-profile clients such as Nike, Hewlett-Packard, AdvoTech, and 3M
Corporation.
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Developed customer-focused merchandising system and copy for the XYZ DeskJet printer retail product line.
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Managed the development of internal corporate newsletter, including
strategic redesign and transition from monthly employee communication
to 8-page quarterly publication.
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Wrote web content and hard copy newsletters for Hewlett-Packard.
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Developed product line messaging strategy to support new product launch for AdvoTech.
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ADVERTISING NETWORK OF WASHINGTON – Seattle, Washington
Major Accounts Representative (2000-2005)
Functioned as corporate liaison to company's 30 largest accounts,
including Nike, Coca-Cola, and UPS. Created
corporate communications and sales tools to support market development.
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Planned and coordinated direct mail and advertising layout projects.
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Developed retention program for key accounts that contributed to 25% sales growth.
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EARLIER EXPERIENCE – Three Years
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Pre-press designer for PrintAmerica Inc. Gained solid knowledge of
print technology, publication management, and typography.
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Writer for general-circulation
daily newspaper. Wrote and edited more than 200 articles, working
under tight deadlines.
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B.A. JOURNALISM – 1997
University of Seattle, Seattle, Washington
POST GRADUATE TRAINING – Ongoing
Technical Writing, Marketing, Multimedia, Online Communications, HTML Programming
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