 |
|
 |
|
| CREATIVE COMMUNICATIONS PROFESSIONAL with expertise in copy writing, project coordination, budgeting, and agency support. Effective copywriter with ability to develop compelling, strategic copy that builds brands, persuades, and inspires. Bilingual (Spanish / English). | |
 |
Proven ability to excel in tight deadline-driven environments and
coordinate projects through all stages, from concept through launch. |
|
Skilled in creating marketing materials, merchandising tools, newsletters,
corporate collateral, packaging, technical data sheets, and Web content. |
|
Computer literate on PC and Macintosh systems. Proficient with Microsoft Office, including Word, Excel, PowerPoint, and Access. |
HENDERSON ASSOCIATES – Seattle, Washington
Account Manager / Copy Director (2008-Present)
Research, write, edit, and design a wide range of marketing materials (e.g., packaging, technical data sheets, retail merchandising tools, white papers, and newsletters) for high-profile clients such as Intel, Hewlett-Packard, AdvoTech, and 3M Corporation.
|
Developed customer-focused merchandising system and copy for the entire
Hewlett-Packard DeskJet printer retail product line. (i.e., product
brochures, packaging, and technical data sheets). |
|
Managed the development of internal corporate newsletter, including
strategic redesign and transition from monthly employee communication
to quarterly publication. |
|
Wrote Web content and hard copy newsletters for Hewlett-Packard. |
|
Developed product line messaging strategy to support new product launch
for AdvoTech. |
ADVERTISING NETWORK OF WASHINGTON – Seattle, Washington
Major Accounts Representative (2003-2008)
Functioned as corporate liaison to company's 30 largest accounts, including Nike, Coca-Cola, UPS, and Merlox Corporation. Created corporate communications pieces and sales materials.
|
Planned and coordinated direct mail and advertising layout projects.
|
|
Developed service and retention programs for key accounts that contributed
to 25% sales growth. |
EARLIER EXPERIENCE – Four Years
|
Pre-press designer for PrintAmerica Inc. Gained solid knowledge of
print technology, publication management, paper use, and typography.
|
|
Writer and editor for general-circulation
daily newspaper. Wrote and edited more than 200 articles, often working
under tight deadlines. |
B.A. JOURNALISM
University of Seattle, Seattle, Washington
POST GRADUATE TRAINING – Ongoing
Technical Writing, Marketing, Multimedia, Online Communications, HTML Programming