Promote your CareerFolio: Career Correspondence During an Active Job Search: Apply for Posted Jobs Leverage Your Cover Letter Sign up for Personal Search Agents Contact Employers Directly	Sign up for the Jumpstart Your Job Search Newsletter Maximize CareerFolio's Effectiveness: Checklist for Success Confidentiality Issues: Create a Confidential Resume How to Safeguard Your Privacy

 

Hard Copy Cover Letters

Cross-promote your CareerFolio by adding your CareerFolio URL (web address) to your hard copy cover letter:

• Add the URL to your letterhead and contact information.
• Include the URL in a P.S. at the bottom of your cover letter.

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Apply for Posted Jobs More...

Important: When responding to jobs that are posted online, DO NOT provide your CareerFolio URL in lieu of the requested format. Always submit the requested format!

Via Email:

If you are asked to submit resume and cover letter via email:

• Change your cover letter's first paragraph so that it refers to your CareerFolio: view example
• Paste text cover letter into your e-mail window.
• Paste your text resume below cover letter and/or attach the requested format.

Via Fax:

If you are asked to fax your resume, you can cross-promote your CareerFolio by including its URL in the letterhead portion of your hard copy resume, or in a P.S. at the end of the cover letter: view example

Via Online Application:

Always follow the resume submission instructions to the letter.

If you are asked to paste your resume into an online form, you can cross-promote your CareerFolio by including its URL with your other contact information on the resume.

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CareerFolios’ Checklist for Success

To optimize your CareerFolio web resume as a personal marketing tool:

1. Include Your CareerFolio URL in all Correspondence: See Career Correspondence
2. Manage Your CareerFolio as a Long Term Marketing Tool: Keep it updated, adjust content and keywords as your career progresses... and remember, it's always showtime!
3. Cross-Promote and Publicize Your URL: If your job search is not confidential, you can add your CareerFolio's URL / web address to your...
   • profile on Linkedin and other professional venues
   • text resume (add to contact information at top)
   • text cover letter (mention CareerFolio in first paragraph of cover letter)
   • hard copy resume and cover letters (add the URL to your letterhead)
   • business cards / networking cards

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Career Correspondence E-mail Correspondence

During a non-confidential job search, there are many ways you can promote your CareerFolio when communicating with networking contacts, potential employers, and recruiters:

• Regular Mail: Include your CareerFolio URL on the "letterhead" portion of your hard copy resume and cover letter.
• Fax: Include your CareerFolio URL on your fax cover sheet.
• eMail: Add your CareerFolio's URL to the signature line at the bottom of your e-mail:
  
  

  Tad Hornby View my web resume: www.careerfolios.com/tad-hornby

  -OR-

  GEORGIA HOSKINS Human Resources Professional www.careerfolios.com/ghoskins

• Text Cover Letter: Add a hyperlink from your e-mail to your CareerFolio. Ideally, this link should be placed near the top of the cover letter so that it is immediately visible to the recipient.

Additional Tips: Cover Letters

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Cover Letter Writing

Cover Letters for the Wired Job Market by Pat Kendall, NCRW
This "How to" article provides links to text cover letter templates, samples with hyperlinks, strategies for keyword loading, and examples of text cover letters with links to web resumes.

Cover Letters by Pat Kendall, NCRW

TIP: Entice the reader! In your cover letter, briefly refer to "additional details" or "relevant projects" that are fleshed out in your CareerFolio web resume. Your Goal: Motivate the reader to follow the link and read further!

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Direct Contact the Electronic Way

First, check the company's web site to see if they provide specific instructions for resume submission. If so, carefully follow any instructions provided on the web site.

When submitting your resume, consider sending multiple formats, as this allows the recipient to view or capture whatever version of the resume they need:

• Text Cover Letter: Paste your text cover letter into email.
• Text Resume: Paste your text resume below the cover letter.
• Word Resume: Attach your MS Word file.
• CareerFolio Web Resume: Include a live link from your text cover letter to your CareerFolio.

More: Email Correspondence

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Keyword Loading

Before launching any kind of personal marketing campaign, you should take steps to make sure that your resume is market-ready. In short, to work effectively your resume must speak the same keyword language that your potential employers speak.

Since most resumes are scored and ranked based on their keyword content, your objective is to find out which keywords employers want to see, and then build them into your resume. How to Research Your Job Target Keywords

Recruiters and employers use various approaches and systems to find candidates online and many believe that web resumes are one of the best source for "untapped" candidates – i.e., passive job seekers.

Maximize Your Keywords = Maximize Your Results

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Use a Search Agent

When you sign up for a Personal Search Agent or Job Agent (free on most job sites), keyword-matched jobs will be delivered to you by e-mail. For example, on Indeed.com, click on ADVANCED JOB SEARCH, select your PREFERENCES, and go from there!

You should always respond to posted jobs by submitting the requested resume format – typically MS Word or text.

How to cross-promote your CareerFolio when responding to posted jobs:

• in Your Text Cover Letter: Include a live link in the opening paragraph of your cover letter as described here: How to Apply for Posted Jobs
• In Your MS Word Cover Letter: Include your CareerFolio's URL in the letterhead portion of your hard copy cover letter.

How to cross-promote your CareerFolio when faxing your resume or submitting your resume in MS Word format:

• Include your CareerFolio's URL in the letterhead portion of your hard copy resume.
• Include your CareerFolio's URL in the letterhead portion of your cover letter.

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How to SafeGuard Your Privacy

If you have privacy concerns – or need to ensure that your job search is not discovered by your current employer – you should remove identifiers from your resume as described here: Confidential Resumes

Once you've taken the precautionary steps outlined in Confidential Resumes, you can start marketing your resume.

• Never include personal information (or social security number) on your CareerFolio.
• Do not post your references online.
• Limit your personal contact information to an email address.
• If your job search is confidential – or you want to protect your privacy – we strongly recommend that you make the changes to your resume described here: Confidential Resumes

• ABC News: Protect Your Identity While Job Hunting Online
• World Privacy Forum: Job Scams Page