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Your Online Identity
Building an Online Presence
By Pat Kendall, NCRW

 

Why You Need a Web Presence

In short, you need a Web presence because 25-75% of your potential employers will use Google and networking sites such as LinkedIn or FaceBook to glean information about you.

What employers find – or don't find – can play a key role in whether you are perceived as a credible and viable candidate.

5 Steps for Building a Web Presence

  1. Start by Googling Yourself: What will potential employers find if they Google you? Find out now!
  2. Set up a Web Resume: Web resumes are indexed like any other web page – and can be found by recruiters and employers who use keyword searches to find candidates.
  3. Define Your Target / Optimize Your Keywords: Research your job target to determine the proper "keyword mix" for your job level and targeted industry. Strategically incorporate critical keywords into your web resume to attract the right kind of attention. Learn How
  4. Get Connected: Set up a free profile on a "social networking" site such as LinkedIn.com and actively build your network. More about LinkedIn...
  5. Consider Blogging: If you have excellent writing skills, and if you are willing to take the time to do it right, consider blogging. A well-written, topic-appropriate blog can dramatically improve your marketability by 'validating' you as a leader in your field.

WARNING: Carefully consider your "message" when using web media (photographs, audio, video, Flash, etc). Many web mediums are NOT appropriate for the average job seeker.


Do You Have Digital Dirt?

Promoting yourself
online is one of the
best, easiest, and
fastest ways to build
your personal brand.
Boris Mann, Web 2.0 and
Personal Brand Development


Candidates with a high number of "contacts" on Linkedin find jobs
more quickly than those with a low
number of contacts.
According to
a Harris Poll, 23% of people
search the names
of business associates or
colleagues on the Internet
before meeting them.

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Cleaning Up Your Digital Dirt
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http://www.msnbc.msn.com/id/26904049/

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