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How to Build a Web Presence
Drive Your Personal Marketing Efforts with a Positive Web Presence
COMPILED BY PAT KENDALL, NCRW

 

 

In the current Web-driven job market, 25-75% of employers and recruiters use Google and networking sites (LinkedIn, FaceBook, and others) to glean information about candidates.

What they find – or don't find – can play a key role in whether you are perceived as a "credible" candidate. Related Links

Building a Web Presence: 5 Basic Steps

Google Yourself
  What will potential employers find if they Google you? Do a search on Google and find out!
Create a Web Resume
  Web resumes are indexed by Web spiders – and employers do keyword searches on sites like Google.com to find qualified candidates.
Define Your Target / Optimize Your Keywords:
  If you haven't done so already, research your job target to determine the proper "keyword mix" for your job level and targeted industry; strategically incorporate critical keywords into your resume. Learn How
Get Wired:
  Set up a free profile on a "social networking" site (like LinkedIn.com) and actively build your network. Learn more about LinkedIn...
Blog:
  If you're a good writer (and are willing to take the time to do it right), consider blogging. A well-written, topic-appropriate blog can greatly improve your marketability by 'validating' you as a subject matter expert or leader in your field.

WARNING: Carefully consider your "message" when you use any kind of Web media (photographs, audio/video, etc). Many web mediums are NOT appropriate for the average job seeker.

Promoting yourself online is
one of the best, easiest, and
fastest ways to build
your personal brand.

Boris Mann, Web 2.0 and
Personal Brand Development


Related Links:
LinkedIn Tips


Candidates with a high number of "contacts" on LinkedIn find jobs more quickly than those with a low number of contacts.


According to a Harris Poll,
23% of people search
the names of business
associates or colleagues on
the Internet before
meeting them.

 


 
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