CHRIS ROCKWELL

Click here to download text resume.





VP MARKETING with record of success in sales leadership, operations, staff motivation, team building, and new business development. Equally strong in relationship building, inventory management, customer service, and distribution operations.

Customer-driven. Committed to providing excellent customer service.
Results-oriented manager with proven ability to develop business plans that consistently meet or exceed sales and revenue goals.
Creative problem solver with solid skills in troubleshooting and problem solving.
Dedicated team leader with well developed organizational, interpersonal, and communication skills.
Computer literate; familiar with various Microsoft products.





Developed sales and marketing strategy for POS software provider.
Directed the creation of marketing materials, press releases, and trade journal advertising campaigns to drive sales.
Managed sales and customer service delivery for automotive replacement glass distribution centers.
Suprvised internal sales and customer service for national sundry program that supported distribution network of 98.





HRF INDUSTRIES – Seattle, Washington
VP Sales and Marketing (9/05-Present)
Directed the marketing and sales of hardware and point-of-sale software. Supervised national sales manager, seven account managers, and an administrative staff of two. As member of Executive Management Committee, directed business operations and managed budgets. Personally handled key critical negotiations with key accounts.


Played a key role in building an e-commerce network that strategically linked related businesses and promoted new sales. Conducted market research and set up customer focus groups. Developed comprehensive marketing plan announcing this industy-wide e-commerce initiative, including press releases, trade magazines, print advertisements, trade show representation, and customer communication.
Directed marketing launch of new Windows POS program.
Supervised the complete rebuilding of HRF's Web site.
Developed team-based selling and servicing strategies for major accounts.



HEDRO SERVICES – Spokane, Washington
Market Manager (1999-2005)
Directed sales management functions for three branches with annual sales volume of $11 million. Handle all administrative duties, including collections, pricing, P&L management, and customer service. Member, Inventory Reduction Team. Supervised marketing functions at all three locations.


Supervised inside and outside sales teams.
Opened new distribution center and developed it into one of top three (out of 120) nationwide. Only new facility to generate a profit the first year of business.
Recognized as "Manager of the Year" in 1998 and 1999.
Received multiple awards for market performance, profit revenue, safety, and volume.



Supervisor, Sundries and Branch Purchasing (6/90-8/95)
Managed Auto Glass Sundry Program that supported 120 branch locations. Oversaw purchasing, distribution, invoicing, operations, inventory, and customer service. Analyzed daily inventory transactions and collaborated with systems group on a daily basis.



EARLIER EXPERIENCE – Two years' experience in real estate sales (1990-1992)




B.S. Business Administration – University of Washington (1990)
A.S. Computer Information Systems – Seattle Community College (1988)





Face-to-face Selling Skills
Supervisor Workshop: Communications, Safety, Health, Environment, Training, EEO, Assessment Center, Appraisal and Counseling, Documentation, and Complaint Handling.
Involvement Management: Management by Objectives, Work Team Building, and Job Enrichment Techniques.
Managing Interpersonal Relationships: Application of Appropriate Behavioral Strategies to Maximize Positive Interaction with Individual Social Styles.
Modern Management Leadership: Supervisor’s Role Before, During, and After a Union Organizing Campaign.
Making Things C.L.I.C.K. Workshop. (Using "Intelligent Fast Failure" as a novel approach to using creativity to solve business problems)



Willing to Travel / Relocate