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TECHNOLOGY SAVVY SALES DIRECTOR with ability
to drive sales through multiple marketing chann els, including
direct mail, telemarketing, community relationship building,
local / regional advertising, event planning, and Web marketing.
Speak
and write fluent Spanish.
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Big Picture Manager:
Solid experience with sales force management, budget
development, long- and short-range planning, and corporate
compliance.
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PR Savvy: Accustomed
to playing a highly visible role in community networking,
partnership management, and event planning.
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Dynamic Team
Leader: Positive and enthusiastic with broad experience
in staff recruiting, hiring, training, development, and
performance management.
- Computer Literate:
Advanced experience
with computer applications such as MS Word, Excel, PowerPoint,
Photoshop, and Dreamweaver.
ZERCO
ENTERPRISES, INC. – Bend, Oregon
Sales Director / Operations (2003–Present)
Manage marketing and sales for retirement community with five
facilities (112 units each). Hire, train, supervise, and motivate
sales force. Develop and manage annual budget. Coordinate
the in-house production of sales and marketing tools.
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Expanded
sales 17% by focusing new business development on the local
Hispanic market.
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Generated higher-than-average
resident satisfaction, retention, and profit levels.
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Planned and coordinated
multiple startups. Opened two new facilities and planned
full-scale (2-day) marketing events with entertainment and
food service for 675-750 guests.
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Established Human
Resources department and assumed full responsibility for
recruiting, hiring, training, development, retention, and
HR compliance.
WELLINGTON
CORPORATION – Vancouver, Washington
General Manager / Retirement Community (2000–2003)
Coordinated startup operations for upscale retirement community.
Managed relationship building, sales, advertising, and marketing.
Developed targeted strategies for sales promotions, marketing
events, and community networking.
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Hired,
trained, and motivated sales team that consistently exceeded
sales goals by 10% or more.
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Developed targeted sales and marketing tools that are still
in use today.
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Planned
and organized full-scale onsite promotional events.
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Oversaw
direct mail campaigns, telemarketing, Web marketing, media
advertising, trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION – Portland, Oregon
Marketing Director / Retirement Community (1998–2000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range marketing
plans; conducted tours, planned media events, and functioned
as high-profile community representative.
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Developed
aggressive resident retention programs that contributed
to record profits.
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Created
Web site and launched online marketing campaign to boost
sales.
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Designed
and produced collateral materials, promotional tools, and
marketing aids.
- Placed
and executed onsite promotional events from concept through
execution.
PORTLAND
COMMUNITY COLLEGE – Portland, Oregon
B.S. Business Administration (1997)
PROFESSIONAL
DEVELOPMENT
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Hospitality Plus
Marketing Program
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Dale Carnegie Human
Relations
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The Winning Spirit
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Over the Top Profit
Performance
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Sales and Marketing
Power
Bend
Chamber of Commerce, Committee Chair
Portland Hispanic Chamber of Commerce, Board of Directors
Public Relations
Association
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