ZERCO ENTERPRISES, INC. – Bend, Oregon
Sales Director / Operations (2003–Present)
Manage marketing and sales for retirement community with five facilities (112 units each). Hire, train, supervise, and motivate sales force. Develop and manage annual budget. Coordinate the in-house production of sales and marketing tools.

• Expanded sales 17% by focusing new business development on the local Hispanic market.
• Generated higher-than-average resident satisfaction, retention, and profit levels.
• Planned and coordinated multiple startups. Opened two new facilities and planned full-scale (2-day) marketing events with entertainment and food service for 675-750 guests.
• Established Human Resources Department and assumed full responsibility for recruiting, hiring, training, development, retention, and HR compliance.

WELLINGTON CORPORATION – Vancouver, Washington
General Manager / Retirement Community (2000–2003)
Coordinated startup operations for upscale retirement community. Managed relationship building, sales, advertising, and marketing. Developed targeted strategies for sales promotions, marketing events, and community networking.

• Hired, trained, and motivated sales team that consistently exceeded sales goals by 10% or more.
• Developed targeted sales and marketing tools that are still in use today.
• Planned and organized full-scale onsite promotional events.
• Oversaw direct mail campaigns, telemarketing, Web marketing, media advertising, trade show representation, and public relations.

HOSPITALITY LTD. CORPORATION – Portland, Oregon
Marketing Director / Retirement Community (1998–2000)
Hired to rebuild and expand sales operation. Recruited, supervised, and trained sales team. Implemented short- and long-range marketing plans; conducted tours, planned media events, and functioned as high-profile community representative.

• Developed aggressive resident retention programs that contributed to record profits.
• Created Web site and launched online marketing campaign to boost sales.
• Designed and produced collateral materials, promotional tools, and marketing aids.
• Planned and executed onsite promotional events from concept through execution.