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ZERCO
ENTERPRISES, INC. – Bend, Oregon
Sales Director / Operations (2003–Present)
Manage marketing and sales for retirement community with five
facilities (112 units each). Hire, train, supervise, and motivate
sales force. Develop and manage annual budget. Coordinate the
in-house production of sales and marketing tools.
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Expanded
sales 17% by focusing new business development on the local
Hispanic market.
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Generated higher-than-average
resident satisfaction, retention, and profit levels.
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Planned and coordinated
multiple startups. Opened two new facilities and planned
full-scale (2-day) marketing events with entertainment and
food service for 675-750 guests.
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Established Human
Resources department and assumed full responsibility for
recruiting, hiring, training, development, retention, and
HR compliance.
WELLINGTON
CORPORATION – Vancouver, Washington
General Manager / Retirement Community (2000–2003)
Coordinated startup of upscale retirement community. Managed
relationship building, sales, advertising, and targeted marketing.
Developed targeted strategies for sales promotions, marketing
events, and community networking.
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Hired,
trained, and motivated sales team that consistently exceeded
sales goals by 10% or more.
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Developed targeted sales and marketing tools that are still
in use today.
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Planned
and organized full-scale onsite promotional events.
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Oversaw
direct mail campaigns, telemarketing, Web marketing, media
advertising, trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION – Portland, Oregon
Marketing Director / Retirement Community (1998–2000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range
marketing plans; conducted tours, planned media events, and
functioned as high-profile community representative.
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Developed
aggressive resident retention programs that contributed
to record profits.
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Created
Web site and launched online marketing campaign to boost
sales.
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Designed
and produced collateral materials, promotional tools, and
marketing aids.
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Planned
and executed onsite promotional events from concept through
execution.
| Bend
Chamber of Commerce, Committee Chair |
| Portland
Chamber of Commerce, Board of Directors |
| ALS
International |
| Toastmasters
International |
| Red
Hat Society |
Josephine
Fitzpatrick:
jobseeker@careerfolios.com
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