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TECHNOLOGY SAVVY SALES DIRECTOR with ability to drive sales
through multiple marketing channels, including direct mail,
telemarketing, community relationship building, local / regional
advertising, event planning, and Web marketing. Speak
and write fluent Spanish.
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Big
Picture Manager Solid experience with sales force
management, budget development, long- and short-range planning,
and corporate compliance.
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PR
Savvy Accustomed to playing a highly visible role
in community networking, partnership management, and event
planning.
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Dynamic
Team Leader Positive and enthusiastic with broad experience
in staff recruiting, hiring, training, development, and
performance management.
- Computer Literate
Advanced experience with computer applications such
as MS Word, Excel, PowerPoint, Photoshop, and Dreamweaver.
Experience
CONFIDENTIAL
Sales Director / Operations (2003Present)
Manage marketing and sales for retirement community with five
facilities (112 units each). Hire, train, supervise, and motivate
sales force. Develop and manage annual budget. Coordinate
the in-house production of sales and marketing tools.
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Expanded
sales 17% by focusing new business development on the local
Hispanic market.
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Generated higher-than-average
resident satisfaction, retention, and profit levels.
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Planned and coordinated
multiple startups. Opened two new facilities and planned
full-scale (2-day) marketing events with entertainment and
food service for 675-750 guests.
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Established Human
Resources department and assumed full responsibility for
recruiting, hiring, training, development, retention, and
HR compliance.
WELLINGTON
CORPORATION Vancouver, Washington
General Manager / Retirement Community (20002003)
Coordinated startup operations for upscale retirement community.
Managed relationship building, sales, advertising, and marketing.
Developed targeted strategies for sales promotions, marketing
events, and community networking.
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Hired,
trained, and motivated sales team that consistently exceeded
sales goals by 10% or more.
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Developed targeted sales and marketing tools that are still
in use today.
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Planned
and organized full-scale onsite promotional events.
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Oversaw
direct mail campaigns, telemarketing, Web marketing, media
advertising, trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION Portland, Oregon
Marketing Director / Retirement Community (19982000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range marketing
plans; conducted tours, planned media events, and functioned
as high-profile community representative.
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Developed
aggressive resident retention programs that contributed
to record profits.
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Created
Web site and launched online marketing campaign to boost
sales.
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Designed
and produced collateral materials, promotional tools, and
marketing aids.
- Placed
and executed onsite promotional events from concept through
execution.
Education
PORTLAND
COMMUNITY COLLEGE Portland, Oregon
B.S. Business Administration (1997)
PROFESSIONAL
DEVELOPMENT
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Hospitality Plus
Marketing Program
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Dale Carnegie Human
Relations
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The Winning Spirit
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Over the Top Profit
Performance
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Sales and Marketing
Power
Affiliations
Bend
Chamber of Commerce, Committee Chair
Portland Hispanic Chamber of Commerce, Board of Directors
Public Relations
Association
Contact
Me
Harold
Sanchez
jobseeker@careerfolios.com
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