| PROFESSIONAL
PROFILE
Successful
in maximizing sales through multiple
marketing channels, including direct mail, telemarketing, community
relationship building, local / regional advertising, event planning,
and Web marketing.
-
Big
Picture Manager Solid
experience with sales force management, budget development,
long- and short-range planning, and corporate compliance.
-
PR
Savvy Accustomed to playing a highly visible role
in community networking, partnership management, and event
planning.
-
Dynamic
Team Leader Positive and enthusiastic with broad experience
in staff recruiting, hiring, training, development, and
performance management.
- Computer Literate
Advanced experience with computer applications such
as MS Word, Excel, PowerPoint, Photoshop, and Dreamweaver.
EXPERIENCE
ZERCO
ENTERPRISES, INC. Bend, Oregon
Sales
Director / Operations
(2003Present)
Manage marketing and sales for retirement community with five
facilities (112 units each). Hire, train, supervise, and motivate
sales force. Develop and manage annual budget. Coordinate the
in-house production of sales and marketing tools.
-
Expanded
sales 17% by focusing new business development on the local
Hispanic market.
-
Generated higher-than-average
resident satisfaction, retention, and profit levels.
-
Planned and coordinated
multiple startups. Opened two new facilities and planned
full-scale (2-day) marketing events with entertainment and
food service for 675-750 guests.
-
Established Human
Resources department and assumed full responsibility for
recruiting, hiring, training, development, retention, and
HR compliance.
WELLINGTON
CORPORATION Vancouver, Washington
General
Manager / Retirement Community
(20002003)
Coordinated startup operations for upscale retirement community.
Managed relationship building, sales, advertising, and marketing.
Developed targeted strategies for sales promotions, marketing
events, and community networking.
-
Hired,
trained, and motivated sales team that consistently exceeded
sales goals by 10% or more.
-
Developed targeted sales and marketing tools that are still
in use today.
-
Planned
and organized full-scale onsite promotional events.
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Oversaw
direct mail campaigns, telemarketing, Web marketing, media
advertising, trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION Portland, Oregon
Marketing
Director / Retirement Community
(19982000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range marketing
plans; conducted tours, planned media events, and functioned
as high-profile community representative.
-
Developed
aggressive resident retention programs that contributed
to record profits.
-
Created
Web site and launched online marketing campaign to boost
sales.
-
Designed
and produced collateral materials, promotional tools, and
marketing aids.
-
Planned
and executed onsite promotional events from concept through
execution.
EDUCATION
PORTLAND
COMMUNITY COLLEGE Portland, Oregon
B.S.
Business Administration
(1997)
PROFESSIONAL
DEVELOPMENT
-
Hospitality Plus
Marketing Program
-
Dale Carnegie Human
Relations
-
The Winning Spirit
-
Over the Top Profit
Performance
-
Sales and Marketing
Power
AFFILIATIONS
- Bend
Chamber of Commerce, Committee Chair
-
Portland
Chamber of Commerce, Board of Directors
PERSONAL
Speak
and write fluent Spanish.
CONTACT
ME
Brett
Adderly:
jobseeker@careerfolios.com
    
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