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Successful
in maximizing sales through multiple marketing channels,
including direct mail, telemarketing, community relationship
building, local / regional advertising, event planning,
and Web marketing.
- Big
Picture Manager – Solid experience with sales
force management, budget development, long- and short-range
planning, and corporate compliance.
-
PR Savvy – Accustomed to playing a highly visible
role in community networking, partnership management,
and event planning.
-
Dynamic Team Leader – Positive and enthusiastic
with broad experience in staff recruiting, hiring,
training, development, and performance management.
Well-developed presentation skills.
-
Computer Literate – Advanced experience with
computer applications such as MS Word, Excel, PowerPoint,
Photoshop, Dreamweaver, and FrontPage.
ZERCO
ENTERPRISES, INC. – Bend, Oregon
Sales Director / Operations (2003–Present)
Manage marketing and sales for retirement community
with five facilities (112 units each). Hire, train,
supervise, and motivate sales force. Develop and manage
annual budget. Coordinate the in-house production of
sales and marketing tools.
- Expanded
sales 17% by focusing new business development on
the local Hispanic market.
-
Generated higher-than-average resident satisfaction,
retention, and profit levels.
-
Planned and coordinated multiple startups.
- Opened
two new facilities and planned full-scale (2-day)
marketing events with entertainment and food service
for 675-750 guests.
-
Established Human Resources Department and assumed
full responsibility for recruiting, hiring, training,
development, retention, and HR compliance.
WELLINGTON
CORPORATION – Vancouver, Washington
General Manager / Retirement Community
(2000–2003)
Coordinated startup operations for upscale retirement
community. Managed relationship building, sales, advertising,
and marketing. Developed targeted strategies for sales
promotions, marketing events, and community networking.
- Hired,
trained, and motivated sales team that consistently
exceeded sales goals by 10% or more.
- Developed
targeted sales and marketing tools that are still
in use today.
-
Planned and organized full-scale onsite promotional
events.
-
Oversaw direct mail campaigns, telemarketing, Web
marketing, media advertising, trade show representation,
and public relations.
HOSPITALITY
LTD. CORPORATION – Portland, Oregon
Marketing Director / Retirement Community
(1998–2000)
Hired to rebuild and expand sales operation. Recruited,
supervised, and trained sales team. Implemented short-
and long-range marketing plans; conducted tours, planned
media events, and functioned as high-profile community
representative.
-
Developed aggressive resident retention programs that
contributed to record profits.
-
Created Web site and launched online marketing campaign
to boost sales.
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Designed and produced collateral materials, promotional
tools, and marketing aids.
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Planned and executed onsite promotional events from
concept through execution.
PORTLAND
COMMUNITY COLLEGE – Portland, Oregon
B.S. Business Administration (1997)
PROFESSIONAL
DEVELOPMENT – Hospitality Plus Marketing Program,
Dale Carnegie Human Relations, The Winning Spirit, Over
the Top Profit Performance, Sales and Marketing Power
International
Association of Hispanic Meeting Professionals
Bend Chamber of Commerce, Committee Chair
U.S. Hispanic Chamber of Commerce
Portland Hispanic Chamber of Commerce
Board of Directors, Hispanic Public Relations Association
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