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ZERCO
ENTERPRISES, INC. – Bend, Oregon
Sales Director / Operations (2003–Present)
Manage marketing and sales for retirement community with five facilities
(112 units each). Hire, train, supervise, and motivate sales force.
Develop and manage annual budget. Coordinate the in-house production
of sales and marketing tools.
- Expanded
sales 17% by focusing new business development on the local Hispanic
market.
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Generated higher-than-average resident satisfaction, retention,
and profit levels.
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Planned and coordinated multiple startups.
- Opened
two new facilities and planned full-scale (2-day) marketing events
with entertainment and food service for 675-750 guests.
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Established Human Resources Department and assumed full responsibility
for recruiting, hiring, training, development, retention, and
HR compliance.
WELLINGTON
CORPORATION – Vancouver, Washington
General Manager / Retirement Community (2000–2003)
Coordinated startup operations for upscale retirement community.
Managed relationship building, sales, advertising, and marketing.
Developed targeted strategies for sales promotions, marketing events,
and community networking.
- Hired,
trained, and motivated sales team that consistently exceeded sales
goals by 10% or more.
- Developed
targeted sales and marketing tools that are still in use today.
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Planned and organized full-scale onsite promotional events.
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Oversaw direct mail campaigns, telemarketing, Web marketing, media
advertising, trade show representation, and public relations.
HOSPITALITY
LTD. CORPORATION – Portland, Oregon
Marketing Director / Retirement Community (1998–2000)
Hired to rebuild and expand sales operation. Recruited, supervised,
and trained sales team. Implemented short- and long-range marketing
plans; conducted tours, planned media events, and functioned as
high-profile community representative.
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Developed aggressive resident retention programs that contributed
to record profits.
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Created Web site and launched online marketing campaign to boost
sales.
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Designed and produced collateral materials, promotional tools,
and marketing aids.
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Planned and executed onsite promotional events from concept through
execution.
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